Contact information

Bruce Adrain
Head of Business Enablement
Liberty Holdings


Bruce is Head of Business Enablement at Liberty and has a number of accountabilities. His main responsibility is the setting up and mobilising the Innovation capability at Liberty. Bruce has experience in sales and spent 10 years in the Liberty’s Broker division. He was responsible for marketing Blueprint, South Africa’s first Insurance Financial Needs Analysis when it was launched in 1995. He has been involved in developing the Technology strategy for Financial Advisors as well as putting together a view on the Sales Office of the Future. Bruce is very excited about guiding the Innovation initiative at Liberty and hopes it will entrench itself into the culture of the company.