Direct Banking Channel Management and Marketing Vice President
Bilgen ALDAN, Akbank Alternative Access Channels Marketing Vice President
Bilgen Aldan started her career in Garanti Bank, after receiving her bachelor degree at Industrial Engineering department, Bogazici University.
Aldan was responsible for internet banking, mobile banking, mobile financial services and alternative delivery channels marketing activities of Garanti Bank. In 2005, Aldan proceeded in her career in Turcell, one of the leading GSM operator in Turkey, as Digital Media Manager. She launched turkcell-im service and executed marketing activities. She proceeded her career in Turkcell as internet services manager.
After leading marketing operations of 3G project, Aldan started to work as Alternative Access Channels Marketing and Mobile Banking Vice President at Akbank TAS in February, 2011.
Together with internet banking, telephone banking, ATM, digital and social media, Aldan also leads mobile banking team. In addition to digital marketing activities such as Run-to-Red that was commended to number of marketing awards, she carries on her enthusiastic work with innovative applications like Send Money and Akbank Direct.