Studies & Reports



Efma yearbook 2015
Regional review Efma, November 2015
Efma is pleased to present the Efma Yearbook for 2015. Our Yearbook examines global statistical trends in retail banking and also looks at the trends in each of four regions: Europe, Asia Pacific, Middle…

Keywords : Credit , Branch , ATM , Card , Digital/Mobile channels



Next best action in an omnichannel environment
Study Pegasystems, October 2015
With more and more channels at their disposal, customers now have more power than ever and are expecting a frictionless customer experience. Banks must therefore develop a personalized connected customer…

Keywords : Digital marketing , Big data



Retail financial services in Asia
Regional review EY, October 2015
Retail banking in Asia is about to explode. According to the latest figures from McKinsey, Asia will reach over US$900 billion in retail banking revenue by 2020, growing at about 14% per year from 2010.…

Keywords : Insurance Products & Services , Bank Products & Services , Strategy



Next generation SME banking: The future of SME revenue growth opportunity in the digitalization era
Study AXIS Corporate, September 2015
Efma and Axis Corporate are delighted to present our joint publication “Next Generation SME Banking, the future of SME revenue growth opportunity in the digitalisation era” Over the last few…

Keywords : Operational excellence/Cost efficiency , SME/Corporate



Evolution of the workplace in financial services
Study HP, July 2015
Efma and HP are glad to present a first study on the Evolution of Workplace in Financial Services. We have decided to conduct this study, via a survey gathering answers by over 50 financial institutions…

Keywords : Operational excellence/Cost efficiency



Retail financial services in Africa
Regional review KPMG, June 2015
As the home to seven of the ten fastest growing countries in the world, Africa is quickly becoming an attractive market for retail banking leaders across the globe. Indeed, the African financial services…

Keywords : Strategy , Bank Products & Services



Stewarding data: Why financial services firms need a chief data officer
Study Capgemini Consulting, May 2015
Capgemini Consulting and Efma are glad to announce the forthcoming ‘Stewarding data: Why financial services firms need a chief data officer’ report. For this report, Capgemini and Efma interviewed…

Keywords : Big data



Creating the digital SME bank: Half-term report card
Study Oliver Wyman, May 2015
The digital revolution is changing the way that SMEs interact with their customers, suppliers, service providers and - of course - their banks. This report presented by Oliver Wyman and Efma is based…

Keywords : SME/Corporate , Digital/Mobile channels



Encouraging customers to save: Winning strategies
Study Wavestone, April 2015
This study conducted by Kurt Salmon and Efma aims at presenting the global current context of individual savings in developed countries. It will provide retail banks with clues and insights on strategies…

Keywords : Savings



World Retail Banking Report 2015
Study Efma, Capgemini, April 2015
As banking customers are lured away by new players, with their attractive digital value propositions, agility, and ability to invest, the World Retail Banking Report 2015, by Capgemini and Efma, explores…

Keywords : Fintech , back office , Customer experience , Customer service , Bank Products & Services

Efma reports


With more than 30 reports published yearly, co-written with leading consulting and IT partners (Efma associate members), we offer a snapshot of market trends for you to get inspired through winning strategies developed on other continents.

Check out the Efma reports brochure for more information about the 2016 reports and the reports to come.

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