Forrester and Efma’s joint report “The State of CX Management in Retail Banking, 2016” reveals significant ambitions — but also challenges — to create experiences that rebuild or build new positive, economically powerful relationships with customers. According to the survey of Efma members, 75% of respondents want to have the best customer experience in their industry but retail banks fall short in all CX management competencies.
On 22 March 3:00 pm CET, Forrester and Efma will present key findings from the joint report including:
- The current state of retail banks’ CX management maturity
- Best practices to start maturing the six competencies of CX management
- Steps to assess your CX maturity and prioritize next steps
Please click on the link below in order to register for the webinar: