Efma articles

Efma feature
Efma and SAP name SME AppsBank Award winners
24 March 2017
Awards recognise the best mobile banking apps for SME businesses.

Meeting the challenges facing today’s insurers
23 March 2017
Alexander Makeyenkov, senior vice president of DataArt's Finance Practice, explains the difficulties facing insurers today and outlines what needs to…

New ‘bank as a service’ platforms will appear thanks to the APIs
22 March 2017
As PSD2 forces banks across Europe to open up their customers’ data to third party software and app providers, Vincent Bastid, Efma’s CEO,…

Efma feature
Voting opens for the 2017 Efma-Accenture Innovation in Insurance Awards
20 March 2017
Winners to be revealed at awards ceremony in London on 26 April.

Efma feature
Key role of mobile wallets on the path to frictionless commerce
20 March 2017
A.T. Kearney and Efma report shows the increasing demand for mobile as a control tower and what is key to win in mobile wallets.

AXA launches AXA Global Parametrics
17 March 2017
Driven by the success of its parametric solutions, AXA accelerates the development of these products by launching AXA Global Parametrics. Parametric insurance…

How to succeed in the post-app era
16 March 2017
David Rimmer, driver of UK strategy for financial services at Hewlett Packard Enterprise (HPE), says that in the not so distant future apps will become…

Efma feature
New survey highlights rapid growth of mobile video banking
14 March 2017
Bankers are looking to embrace video technology to boost customer experience.

How to reach Generation Z
10 March 2017
Jeff Fromm, president of FutureCast, a consultancy firm that specialises in millennial trends, explains what banks need to do in order to meet the very…

How to succeed with an open API approach
07 March 2017
As retail banks across the globe wake up to the fact that they must take an API-enabled approach, Jason Bates and Ross Methven, co-founders at 11:FS,…

Efma articles

Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.